Our story

'A small and sparkling piece of art to express yourself'

Generation Bold is committed to making a positive impact on the world. We believe jewellery can be beautiful as well as environmentally friendly and we are committed to creating jewellery that reflects this philosophy.

Our jewellery is made from 14k recycled gold and lab-grown diamonds . Both sustainable and ethical alternatives to traditional materials.

It all started with Jasmijn's dream, to share her passion for jewellery design while making a positive impact on the planet. At Generation Bold, we believe simplicity is the ultimate form of sophistication. We create creative and minimalist designs that are perfect for those who appreciate understated elegance. In this fast-paced world, we think it's important that our jewellery lasts forever, that's why all our jewellery is made entirely of solid gold.

We hope that we can convey this love, make you happy with a fantastic piece of jewellery and together take a step towards a sustainable jewellery industry.